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VGH + UBC Hospital Foundation Annual ReportLEARN MORE

  • CLIENT

    Vancouver General Hospital Foundation

  • COMPLETION

    2016

  • NO. OF PAGES

    96

VGH + UBC Hospital Foundation commissioned PUBLIC to design several of their annual reports. The 2015-2016 report concept, shown here, was designed to follow visual clues from an existing campaign called “vital” that focused on the support of donors. A consistent “v” shape provides a way to show multiple images of healthcare activity supported by donors. Simplified typography and custom page foldouts allow memorable writing and donor names to really shine. A bright and dynamic colour palette gives personal stories and messages a fresh optimism. Boutique touches like embossing and contrasting matte and gloss finishes emphasize the gratitude that the Foundation feels towards its donors.