INFORMATION CAMPAIGN (PRINT AND WEB)
2017 SILVER LEAF AWARD, International Association of Business Communicators Canada (IABC)
Vancouver Coastal Health Research Institute (VCHRI) leads and excels in the generation of health knowledge through discovery, education, application, and evaluation. VCHRI approached PUBLIC to design two interrelated information campaigns promoting participation in clinical trials and awareness about the value of health research.
PUBLIC hosted a series of workshops with internal stakeholders to define the VCHRI voice and create a design strategy that applied to small and large scale applications.