• Client:

  UBC Faculty of Arts

• Completion Date:

  2011

• Project Type:

  Identity, Print, Interactive, Environments, Signage

In conjunction with the renewal of some of their physical spaces, the University of British Columbia's Faculty of the Arts asked us to develop a fresh new visual identity for them. Our new identity incorporated the ideas and personalities that have helped shape the diverse nature of the Arts at UBC. A range of collateral was developed for the faculty, including a wordmark and stationary, promotional bookmarks, t-shirts, digital and physical signage, and even an environmental installation. The words of famous thinkers are literally carved into the reflecting pool in the Buchanan Courtyards, and this dynamic flow is represented in the final wordmark.