SFU School of Contemporary Arts
Simon Fraser University’s School of Contemporary Arts is a distinct entity within this much larger, and well-renowned institution. Teaching a diverse curriculum of programs within the fine arts, the school works to attract students seeking an innovative &creative learning environment, all under the auspices of the respected SFU name. Creating a unique wordmark, marketing and online presence for the SCA, while considering and applying the rigorous identity guidelines of SFU, proved an exciting and rewarding challenge. Our starting point was the existing grid of the SFU website banner. Typography was extrapolated and reinterpreted from the SFU guidelines to create a complimentary, but appropriately challenging expression for the school.