SPACE2PLACE AND CITY OF SASKATOON
IDENTITY AND ENVIRONMENTAL GRAPHICS
ON THE DEVELOPMENT OF THE PARK AND RIDES
This is a donor recognition project within the rejuvenation of an historic park in central Sasktoon, Saskatchewan. Working with the team from Space2Place Landscape Architecture, PUBLIC was asked to create ways to recognize the significant donation of funds from PotashCorp, Canpotex and CP Rail within the park environment without creating an overly commercial feel.
PUBLIC created an identity and environmental graphics which delicately balanced the relationship between corporate presence and information about the role of the potash resource in the history and landscape of Saskatoon. Our approach has been to adapt potash-mining graphic elements, such as the rings of underground boring equipment or food and fertilizer-related visual storytelling into two- and three-dimensional spaces.
The work includes a new visual identity for the park, seen on posters, websites, tickets and signage, as well as design elements featured on a ferris wheel, historic carousel, entry signage and train station. Abstract prairie landscape art was used as the inspiration for creating recognition of the journey the potash takes, via CP Rail and Canpotex cars. A segmented colour field image depicting prairie, mountain and ocean landscapes was painted on train station doors and the 1/3-scale miniature train makes its journey along this route as it enters the train station. This work will provide a colourful backdrop to snowy prairie parklands during the winter months when the rides are closed.