Hastings Park Brand Identity Signage
Hastings Park Brand Identity Signage


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Hastings Park Identity & WayfindingLEARN MORE

  • Client

    City of Vancouver

  • Budget


  • Size

    62 Hectares

  • Completion Date


  • Location


As it is implemented over time, PUBLIC’s comprehensive outdoor wayfinding and signage system inform, direct and orient vehicles, bicycles and pedestrians accessing this East Vancouver park for paid and unpaid activities. The design process included consultation with multiple business, civic and community groups in order to create an overarching identity for a site with many competing uses. The system will take the place of multiple layers of worn, outmoded or ineffectual Park signage and provide temporary and permanent wayfinding throughout the 20 year span of the City of Vancouver's Hastings Park/PNE Master Plan’s scope of work. Many of the sign types are designed to be changeable or movable and the larger gateway signs incorporate remotely-programmed LED components. Other sign types are as humble as painted graphics on concrete which can provide directions to destinations which are not currently obvious due to the site design.

As part of the work, PUBLIC designed a fresh brand identity for the park. This initiative is intended to reinforce the theme of transformation from a park known mainly as "The PNE" to a public community park. The approach is bold, simple and graphic and derives from Master Plan initiatives including an expansion of park areas, connections to greenways and a daylighted stream leading to Burrard Inlet. These ideas provide the starting point for wayfinding, signage structure and potential digital or animated elements. The bright hue of green creates a system of "breadcrumbs" leading drivers, cyclists and pedestrians to destinations within Hastings Park—and through the park to connections beyond.