The Children’s Foundation
Identity, Print, Interactive, Web
In an initiative to broaden their donor base and create a more professional public image, The Children’s Foundation asked us to create a new visual identity. The concept of building and foundation generated the logo of three stacked blocks. Similar themes were reinforced in new photography by Metaform. We worked in some children’s drawings in the donor approach kit and created templates the staff could update themselves. Other elements we developed include banners, website, stationary and a cute little pin. The organization has adopted their new look wholeheartedly and its given them a great boost in morale, according to our client, Board Chair, Helen Shim Boyle.